With a 20+ years domain experience in art, edutainment, and education, Pallavi founded Penkraft in 2015 at Thane - a woman-pioneered, women-oriented brand to help home-makers set up their own home-based business of conducting children's classes in Handwriting, Calligraphy, Abacus Maths, Vedic Maths, Phonics, and various Art forms. Establishing the brand's own Activity Centers run by these trained teachers was the next logical step, and the brand then also expanded into conducting workshops for both adults and children.
Penkraft conducts classes, courses, online courses, workshops, teachers' trainings & online teachers' trainings in Handwriting, Calligraphy, Abacus Maths, Vedic Maths, Phonics, and various Craft & Art forms - Madhubani, Mandala, Warli, Gond, Lippan Art, Kalighat, Kalamkari, Pichwai, Cheriyal, Kerala Mural, Pattachitra, Tanjore Painting, One Stroke Painting, Decoupage, Image Transfer, Resin Art, Fluid Art, Alcohol Ink Art, Knife Painting, Pop Art, Scandinavian, Water Colors, Coffee Painting, Pencil Shading, Dot Mandala, Pen Mandala, Lippan Art Advanced, Phad Painting, Cement Art, Clay Art, etc. at pan-India locations. With our mission to inspire, educate, empower & uplift people through our endeavors, we have trained & operationally supported (and continue to support) 2000+ home-makers to become Penkraft Certified Teachers® in various disciplines.
PENKRAFT's concept of 'course in a box' means that everything that a child or adult needs for undergoing a course, be it in Art & Craft, Handwriting, Abacus Maths, Vedic Maths, Calligraphy, Phonics, or any Art form, is included in the box. The box consists of the course-book, the course schedule, practice books & equipment such as calligraphy nibs, pens, pencils, etc., for the particular course.
Thus, all that is needed thereafter is a qualified teacher to conduct regular & structured courses for 'Training the Trainers' for Art & Craft activities, Handwriting, Calligraphy, Vedic Maths, Phonics & Abacus Maths through our Penkraft Master Trainers® at various locations pan-India & a few places abroad to train teachers & help them establish their classes. Penkraft's centralized operations & marketing team provide complete and comprehensive technical, digital, operational, creative & marketing support to our Penkraft Activity Centers®, Penkraft Master Trainers® & Penkraft Certified Teachers®, round the year.
Our Penkraft Certified Teachers® also list and sell their artworks & other artifacts on retail portals run by Penkraft's sisters' concerns on a zero-commission basis.
Penkraft Certified Teachers® who perform well on a consistent basis have the opportunity to become Penkraft Master Trainers® and earn additional income by training teachers.
Penkraft Activity Centers® in different cities are the local community's hub for children's edutainment - for learning, leisure, hobbies & fun! These Penkraft Activity Centers® are run on a franchisee-owned, franchisee-operated basis with a 2 years renewable franchise agreement. The Centers have their own Penkraft Certified Teachers® and also contractually employ other independent Penkraft Certified Teachers® who are residing in the area.